Settling down on one that worked for management. Now testing the new logo to stakeholders and initial responses aren't great. Still waiting to hear back from everyone but wondering if need plan B 😨

Anyone here has done strategy & case interview? Would be grateful if anyone can share the process and the cases.

Hey everyone. I keep coming across comments about the predatory practices of journals but can’t find any details. Could you explain?

How difficult is it to switch projects internally in TW? Is there any said amount of time you should be in a project before you can switch?

Thoughts on the Hatozaki?

Anyone here wondering about the GIMS updation in DI? All financial interests needs an updation and seems quite important . Any thoughts on why is this so important for the firm and how difficult is it to get it done?
Please note i have recently joined DI with none/ little knowledge on the way it works here! 😊

Does anyone out there agree that so much of the violence we are seeing in schools and society is a spiritual problem and not necessarily a political one? I’m not opposed to gun reform, but I think as long as a human being desires to hurt others, keeping people safe will be very difficult.

I found one of my coworker's anonymous Twitter accounts, and it has a ton of red flags involving bigotry, sexism, etc. It's a personal account, so should I mention it to HR or not?

Are there single people in here? WHAT are you doing different to get/meet a partner?

I can honestly say I am rethinking this firm.

At what point is it appropriate to put in a notice - when a new employer has filed your H1B Transfer petition or is it recommended to wait until the transfer petition is approved?

Tagline for Avocados

I’m a solo advisor trying to build my practice. what are the benefits of joining FPA for someone like me? Only have limited time so trying to make sure it would be worth the time and cost.

Partners, favorite books that you recommend to consultants 1-2 years into their career? I’m interested in books that will help both professional and personal growth

11/19 Thread (General):

I have a student who is ID and has retained NOTHING that I have taught since August. What can I do to help him?

Have you used a recruiter to find a government job? If so, how was your experience? Any insight would be much appreciated!

Any government affairs professionals willing to give resume feedback? Happy to DM it. Thanks!

Hi - I’m going on another ski trip with Miramar ski club next weekend (feb 21). It leaves out if NYC and NJ and will ski sugar bush and Killington!

I have been searching for a travel card for months. I am a young guy who is looking to take advantage of credit and earn points at the same time. Cap One just released an interesting new premium travel card with a lot of seemingly good perks (Venture X). I also looked at the CSP and the Southwest Priority card. My girlfriends family has Southwest and swear by it, with companion pass being the differentiator. I am in the DMV area and have mostly flown Jet Blue or Southwest. Any thoughts on this?

Anyone have a go to framework they use to write positioning “strategies?” Or just a typical strategy? Could use inspiration— I feel I always default to the same setup. It’s not broken, but I’m bored!

How do you plan presentation timing? E.g. if you’re given a certain amount of time to present - is there a good hack to figuring out how many slides / words to prep?

I’m putting together a training for my team on the topic of thought leadership. Would love to include some wisdom from the broader strat community. I’m curious: What is your definition of thought leadership? What qualities or characteristics help someone be seen as a thought leader?

Need a good vendor for testing design, specifically new logo and brand systems. Still iffy on if it’ll be qual or quant. Anyone you ❤️?

After 12+ years in FTE roles both agency and brand side in strategy/brand marketing/social strat roles. Thinking about taking it freelance. But I’ve never done freelance or consulting before - ever. Would love to connect with someone who’s done this (or does it on the side) - would anyone be open to do a Zoom call with me to answer questions/give me advice? As a token of my appreciation, I’d send you a Drizly (or Seamless, DoorDash, or UberEats) gift card so we could make it a happy hour!

does anyone know of the strategy pay bands per title in nyc?

Copywriter very interested in leaning more into strategy. Any recs for learning sources, podcasts, online courses, etc.? (Beyond connecting with my strat department)

What’s a recent ad that you would’ve done differently?

Serious question, please answer objectively. Are your sales teams all a nightmare to work with? I think we all understand that sales teams can be pushy (it’s their job to be that way with clients), but I get consistent feedback from my operations teams that sales is aggressive and disrespectful.

Is it just my company or is it like this everywhere?

In your current agency, who owns brand strategy implementation and brand experience across channels (storytelling [communication goals & brand narrative], brand content recommendations, tactic ideation and approach, user experience, etc.)?

I need a new job in LA someone help a fellow strategist out, I promise ill make you laugh

What are some non-industry books that have made you a better strategist? Or even genres that you tend to favor to expand your thinking?

Favorite podcasts/blogs/media to get you smart and help you think outside the box?

Decade+ in and realizing I would rather be either in pure play brand consulting (like an Interbrand) or in consumer/culture advisory (deeper thought leadership, trends, consulting, like a Gartner or a WGSN ish) than stay in ad agencies working on campaign development. Has anyone made a pivot like this successfully? I feel like I am at a point where there are some skills or experiences those worlds require that I haven’t been able to “go deep” on, consistently in agency brand planning world.

Anyone have good examples of how brands have integrated with wearables - any type of wearable (content integration, 3rd Party partnership, app extension, platform sponsorship, etc)?

Is it normal to have an extremely difficult time getting a job in brand strategy?

I have about a year's experience in the role but I keep getting rejected after final rounds even when I have people pulling for me within the department, consistently improve my elevator pitch, ask plenty of relevant questions, try to connect with interviewers, etc.

Senior strategists, how much are you making? Or, other folks, what’s the salary band for senior strats at your agency?

In a world of virtual pitching, what’s the best way you’ve seen/heard agencies stand out “in the room”?

Have 2 strategy internships under my belt +AAE at well-known agencies. Considering VCU for grad school to get the edge I need to break into strategy/refine my skill set. Would you advise against this?

(Strategic/brand planning) Making the move from Associate Director to Director: what do you consider the major differences between the two posts? Responsibilities, expectations, qualifications, etc.