Shadowban or Algortihm? - Has anyone had a DRAMATIC drop in their reach/Reel views in the last 3 weeks?

For my client- typically 3-6k views and now only 300-800. Wondering if it’s a Shadowban or algorithm issues?

All feedback appreciated!

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Posting as :
works at
You are currently posting as works at

Depends on the type of content being shared. If it's anything remotely political in any way shape or form, then it's likely a shadow banning issue. If not, then I'd chalk it up to an algorithm malfunction (assuming nothing has changed in your strategy or execution).

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Thanks so much for responding! It’s a bit tough without other’s experiences/perspective. Hair salon, so ZERO politics there.

Things that have changed- I took over her account and have upped her content production from sporadic, a few times a month to 3x a week Reels (she already was sticking to Reels), engaging more with other accounts, sharing her posts with a few friends to like each time (less than 10) and adding more relevant hashtags to her posts (always less than 30). The content is virtually the same.

Do you have any thoughts, with this info in mind?

I’ve found that too many hashtags will get your content lost in the mix. A few hashtags really get you to the right people (especially if this is a single salon location where they want to get more customers). Try different hashtags on each post and see how they do. Worry more about the content itself. Is it immediately engaging? Does it have a call to action? Look at other salon-related Reels that have done well in the last two weeks and mimic them.

Post your Reel to the story twice for the first 48 hours and use a geotag!

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Thank you so much for taking the time to respond and share your experience, I really appreciate it! I will put all of this into practice ASAP 😊

The Russia bot farms have been busy elsewhere to drive up fake views.

Remember the whole pivot to video that destroyed newsrooms? All those “views” were bot accounts, that just ended up pushing disinfo and division. And brands were paying to advertise to them.

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