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Anyone here Jamaican?
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Best agency to learn strategy at in ny?
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I saw it and thought it’s a great example of when the strategy is showing.
They’re a brand that is about personal achievement powered by social connection and being part of a group of people wealthy enough to afford it. The ‘nation’ thing says ‘we’re in it together; we help each other go further (but with some friendly competition.’)
That being said, it kind of makes me barf. I’ve seen too many right wing politicians use identical or similar slogans. In addition to Fox News and Trump there’s also a 🇨🇦 Premier who successfully united his base under the slogan ‘Ford nation’ (his last name.) At one point the signage they used ripped off the Ford Motor company logo and they got a cease and desist.
When you’re proud to have purchased this product, and using it gives you joy — you tell people about it. In doing so, you find other people that feel the same way about it (given the interconnected-ness of the world we live in) and the “nation” sort of creates itself. So it’s not something marketing can accomplish, and it’s more common for products/experiences/ideas that are consumed collectively vs solitarily
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Quick question, do you work at a media or or agency?
Zoe Scaman published a paper on fandoms of the future (it's a view only Google slides deck)-check it out! And credit her :)