Shopper creatives, what kind of projects do you work on specifically? What special skillz do I need to get that kind of gig?

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Not currently working in shopper, but having done it previously, I found it to be a lot of retail activations.

What does that mean from a tactical perspective? Retail give always, shelf strips/shelf talkers/display signage/end caps, maybe some packaging things, and you’ll probably pitch some in-store AR stuff but the clients won’t buy it.

It’s not as bad as I probably made it sound. It’s tough to write a good line of copy for a store shelf, so if you can rise to that challenge it could be a stepping stone.

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I would just say that you’ll feel that way if you try to compare yourself to other people. And that’s the last thing you should do in this industry.

Work hard on your shelf talkers. Give them a conceptual idea. Write some OOH ads to go with them in your book. Write a radio spot, too, and get it produced by a halfway decent VO artist on Fiverr for $10.

You can do it. Just be crafty, show that you have the resolve to make things happen for yourself, and I think doors will open for you.

Send me a DM if you want to chat about your scenario more specifically/if you need some help getting started on making more out of what you’re working with.

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