Should Account Managers make more, less, or the same as Project Managers? Would love to hear everyone’s POV.

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Hmm. Without someone to manage the carrying out of work and delivery though, what are you really able to confidently sell?

A client facing PM/Producer gets rid of a lot of need for account management.

In the end I think it depends on what you expect from the AM and from the PM.

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More. Without a mouthpiece for the client back to agency and the relationship to fish for work, there's no need for a PM.

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I want seasoned PMs. So pay closer to AS or AD salary. AM typically pay less. Think of it this way, Acct folks have a low floor, high ceiling. PM has high floor, low ceiling. PM should be operational background that keeps everything on the rails.

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Hard to say but I’d suggest the same

@apd1 what is the PM going to do if work wasn't sold in by the AM? PM role is important, but AM is supposed to be the one who's fueling the business and getting the team paid.

Some PM roles such as Campaign or Program Managers / Directors are as critical to the leadership of a team as Account. Those tend to have closer pay parity. The difference is a great Account person should operate as a business lead always looking for ways to generate incremental revenue or position the team for new assignments. I started in the industry with David Ogilvy ( 😊) and remember when Account handled strategy and PM responsibilities --and was 2x the size of creative teams. Clients always challenged this balance thus now it's justified as adding 'specialists.'

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