Should CDs always work with a partner? I never had a partner at CD level but was running a team of juniors - but my current agency’s leadership (and CDs I manage) have the expectation of partner teams. That was ACD level in my experience, but curious what other’s experience is/was, and what the norm actually is.

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They want pairs in order to make CDs churn out concepts every now and then. If you’re concepting with a partner and having it approved by a GCD/ECD, are you truly a CD, or are you really a “Senior ACD”? The title CD is thrown around very loosely nowadays.

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Never had a partner as CD.

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After a few years without a partner, it's refreshing to go back to partner life. No partner was a good learning experience, but it feel faster and more agile not having to always cover every detail. While a bad partner makes CDing really difficult, a great partner can help even out your blind spots and weak points.

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Copy CD here with an Art CD partner. We don't concept. Our account has too many streams for one person so we split leadership up. I run a bunch, she runs a bunch. She gives my streams a once over with her art eye, I peep her streams from a copy POV.

Gives us both a chance to run things while also having a more skilled craftsperson weigh in on their specialty.

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I’ve had a CD partner and been a solo CD. I prefer a partner. We just manage more projects than I did when it was just me and we can focus on our strengths instead of trying to do everything at once. We do occasionally get tapped as a team for a really big project, but that’s maybe once a year. I don’t mind proving I can still do the work now and then. Otherwise we are in a strictly managerial role.

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I have a partner. I prefer it because we can take on more projects and split the work.

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Same.

I don't have a partner right now, but wish I did.

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🎻 🎻

Had partners for almost my entire career… and the one year I didn’t have one it was not fun. Two heads are better than one.

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I also have a partner, and every agency I’ve worked at it’s been common for CDs to be teams.

I have a partner but I think I’d prefer being solo. Just way faster when it comes to making decisions instead of having more meetings with my partner about meetings.

I’ve actually never had a creative partner per-say but I am noticing that a LOT of job postings are looking for creative pairs up to ACD and some CD levels.

I have not had a partner in a few years, even at ACD level. I have been at smaller shops or in house though, overseeing teams of 6-8.

Nowadays CDs are truly senior teams.

Def seems that way! You’re not really directing anything if you’re concepting with a partner and a GCD/ECD is reviewing and deciding.

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Always been a solo CD / GCD

I have a CD partner, but we hardly ever work together. It's like these small little tiny agencies set up amongst the agency, to churn out more work. I wish for no one to ever get in this position. One can only reminisce at the old days. But such is the brutal life in South Asian agencies.

Never had a partner — couldn’t imagine it otherwise for me personally. Have a friend who Is a CD at a bigger agency in my city though and has a ACD partner and is in a more traditional copy vs. design setup.

I’m solo. But 100% wish I had a partner. I miss the extra POV and we could divide and conquer on responsibilities.

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