Should I want to be an ACD?

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Funny. I’m an ACD and really the title is kind of a combo of management and being a “regular” creative. I think experienced creatives can handle that.

Bigger question is - do you want to become CD? Because damn, all those meetings and office politics and “rah rah” shit would burn me out by lunch.

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I would just jump to ECD if I were you...

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Depends where. I’ve worked at places where ACD is just Senior Senior Creative and the pay to match. Other places treat it more like a CD.

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I’m down with the Sr. Sr.

sure. it's alright.

More money than Sr. 💰

Honestly my concern is I don’t want to stop doing the work (maybe a little less of the more junior projects)

Yeah, I mean as long as you’re a good writer, they’ll always have you doing the work. The plus side is that it’s usually just the work you want to do. I CD most things but am asked to write on bigger projects.

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Some of the best senior writers while I was a junior were being pushed to work towards or take a CD role. They also avoided it like the plague.

If you can make the money and still be a senior writer you’re better off in a lot of ways.

A lot depends on the agency and what you really want. It could just mean more responsibility, politics and a little more money.

I enjoy the balance .

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