{ "media_type": "text", "post_content": "Sigh. Why do I *always* have to be the one to remind the team to ensure there's diversity in storyboards? 🤦🏽‍♂️🤦🏿‍♀️🤦🏾‍♂️🤦🏾‍♀️🤦🏿‍♂️🤦🏽‍♀️", "post_id": "5a0e31d14766080013761355", "reply_count": 9, "vote_count": 21, "bowl_id": "59008d8a4139c50011b8048d", "bowl_name": "Minorities in Marketing" }

Sigh. Why do I *always* have to be the one to remind the team to ensure there's diversity in storyboards? 🤦🏽‍♂️🤦🏿‍♀️🤦🏾‍♂️🤦🏾‍♀️🤦🏿‍♂️🤦🏽‍♀️

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Me too! The more we do it, the more they learn! Progress!

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Well, that’s actually a good thing that you get to remind them. As long as they are receptive of it because that’s how certain ads get out where you wonder what their teams look like.

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You know

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Just saw the colorized board-- as expected, we're an extra in the background.

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Omg this was me today at a photo review! Right afterwards, I was like, “There are WAY too many white dudes in here.”

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Also, thoughts on creatives that do the opposite when they’re working on a brand that’s “cool/street/urban”- feels a little like cultural appropriation to sell stuff but I can’t quite articulate why it feels off. Like just black and brown casting, usually sport or music related. But no real knowledge of the culture. Better than all white?

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because you're the only one who cares obviously!

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How do you think we could solve for this? Not to belittle the problem by saying that you should look for the solution, but why does it always have to be one person and the same person?

I told my CCO at a senior leadership meeting that “black people aren’t white people with dark skin.” He put black creatives on the brief. The client, when he got presented with the work, said he got shivers down his spine. I’ve never heard that in my career. That’s what it does to remind people that representation matters . Keep at it!

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