Since so many videos are being produced for digital channels now, do digital producers usually make them or broadcast producers? Or do you make them together? Or are the roles are consolidating?

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ours are teaching each other: digital teaches broadcast to be more nimble, broadcast teaches digital to be higher craft oriented. then they work on each other’s projects sometimes.

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mine is just over 9000 😉

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I'm technically a broadcast producer but I produce a lot of digital as well. Also, almost all of my broadcast spots have additional digital content that we capture doing the shoot. Sometimes it's just a different edit of the TVC, and other times it will be completely separate from the TVC.

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The 2 are nearly synonymous when it’s all available on your 4K flatscreen.

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