Small/boutique firms - thoughts on sending holiday cards to long-standing/returning clients?

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I did it when I was at a boutique. Some seemed to appreciate them. Just don’t forget anyone if you’re in a small community or some may be offended, and try not to go over the top with firm branding as it looks more disingenuous. I personalized each card to the recipient

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My partner’s boutique is sending New Years’ cards, thanking them for a great 2022 and looking forward to the new year.

Should the card include a gift?

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