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Finally left TCS last week and feel the most happiest person ever.TCS was my 4th organisation and I had joined TCS to settle for long term but after 1 year I realised this is the worst organisation one can be with.No first year hike for laterals, no support provided to hard working dedicated employees, only support and leaves are gifted to employees who do nothing and know nothing except dodging work and getting escalations from clients.Forced wfo, forced completion of useless trainings etc.
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CD title is like the rank of Captain in the army. There are 30 year old captains and 60 year old captains. Equal rank, but they are not equals. The point is, when you compete for a CD role, you are stepping WAY up in weight class, with v stiff competition. You might b up against someone w 20+ years experience. If u think u belong in that consideration set, go for it. But it might b a waste of ur time, and harmful to ur rep, making u come off as a bad judge of creative talent (your own), a core function of a CD.
By all means inquire
If your title is currently Art Director, the chances are slim that they’d consider you for CD. You really need to shoot for ACD, as that’s where you start to pick up CD skill set
@flbbdo that's very false. Bbdo doesn't have acds?There's plenty of CDs taking acd jobs all over because they can't find work. Acds are doing CD work at an acd salary, myself included.
Job descriptions are wishlists not always must haves, in the future I’d go for the stretch role. In your current situation maybe you can use your call to talk about the growth trajectory for the role and mention you saw the other role was open as well?
ACD’s are now nearly extinct. Agencies don’t want to pay the for the role so they hire at senior copy/ ad titles and salary, and give them ACD responsibilities.
There are tons of ACD’s still, and like ACD1 says, they’re typically doing CD-level work for ACD pay. In my opinion, ACD is the most demanding job on the creative side, because you’re expected to do everything from concept through execution, and lead the junior teams.
@ACD1 - 🙄 Obviously plenty of big agencies still have them... but most agencies aren’t hiring new ones. And if they are (like you said) it’s b/c they’re giving ACDs CD responsibilities so they don’t have to pay CD salaries. I recently had a convo with a CCO friend of mine (big agency) who confirmed it. So no, it isn’t fake news.
@recruiter — thanks for describing what my job is. I didn’t know
Over qualified for the Sr. Art director. However I applied for that one because I wanted to get my resume in the door. Have a call today. Should I discuss the CD role or just move ahead with the Sr AD role that I applied for?
Sounds like you should be an ACD. But shoot for CD. It's just odd to apply for 2 positions higher if you already applied for Sr ad.
Thank you all for the responses! So, to clarify a tad more. Reading the CD job description I get that I have the experience they’re looking for in terms of developing ideas, training people and all that, as I’ve done it all before, even though my title wasn’t that high. The only thing I see I fall short on is years of experience and, obviously, not having held that title or ACD title previously. Even though I sometimes filled the responsibilities of those roles
FFBBDO1 - I clearly said “in my opinion,” and that opinion is based on recruiting (which includes creating job descriptions) for a number of agencies, across multiples cities/countries, for over 10 years. But what do I know? Clearly, your anecdotal examples are a more accurate representation of the landscape. Also, who could have possibly known you’re an ACD as there’s no indication as such in your anonymous (former agency) title.