{ "media_type": "text", "post_content": "So, COVID is running wild, pay decreases are in full effect and you just found out one of the worst creatives in the building just got promoted! How do you react?", "post_id": "5e84adc716696b0024a8676e", "reply_count": 14, "vote_count": 4, "bowl_id": "5e6fe1c31f5e51001d267e46", "bowl_name": "Coronavirus Work-life" }

So, COVID is running wild, pay decreases are in full effect and you just found out one of the worst creatives in the building just got promoted! How do you react?

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You suck it up, ride the virus out and then find a new job. I’ve been at places like that, where politics are more important than the work - it always fails and fails big. The more good people leave, the faster it happens.

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I know that’s the route. Been through this too many times. It only gets harder as you age but fuck it, I’m game.

Well, first I would have to ask what a creative is because I genuinely have no idea. Creative Director does sound like a job I could excel at, though.

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Like on Mad Men.

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That sucks. But just know that has nothing to do with you. I got similar news last week. BTW, if you were looking for a community commiserate with about an age-old problem, I think you posted this in the wrong bowl, OP. It seems some of our consultant cohorts would rather poke fun at a world they don’t understand under the of guise of curiosity instead of offering advice/sympathy. Try reposting it in the Creative bowl.

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Good call. Guess I was still shook while posting.

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What does a creative director do?

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Depends on what industry you’re in, but in advertising their team creates all the comms for a brand. Basically anything that’s consumer-facing is their responsibility. TV ads, websites, app design, social media pages, etc... They get a business goal from the brand manager on the client side and turn that into a campaign designed to hit that goal.

Lol. I used to work for an agency who randomly gave out promotions so the titles actually got diluted. Now the agency has like 50% directors. Some of them are real directors. Some of them are junior managers or associate level.

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