Advertising

So fun watching agencies send team after team of bros to SXSW for yet another year. Guess that 3%, D&I, Blah Blah is just for PR.

likefunnyupliftinghelpful
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This lack of change in festival and event representation means that either the agencies that say they are hiring more women thought leaders aren’t or they aren’t investing in and including the women they do hire. Representation speaks louder that any press release.

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likeuplifting
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Don’t know about bro culture but I can say the “diversity initiative” at FCB definitely is all PR

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Correct, it is just for PR. But in fairness, the 3% effort/movement seems mostly to be driven by business and PR purposes too, so its equal opportunity pandering.

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