Media Wizards

So how screwed are we actually with Chrome no longer using 3rd party cookies starting in 2022?

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Keep in mind that Google wouldn't make a change that makes them less money. There's likely a hold on what the alternative is due to anti-trust concerns, but they're looking to shape the industry approach with what was announced. 3rd party data dying is a good thing, and the larger ad supported internet will continue on (albeit with different challenges)

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If it's anything like every other "-ocalypse" not at all. Adapt, overcome. Even if it's a problem, as long as it's a problem for everyone it's still a level playing field.

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If you rely on first and second party data, and most of your spend is in the walled gardens, the impact won’t be enormous. The broader industry however will need to figure something out here.

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Not screwed at all. In fact, better marketing will come from this. But it will weed out lazy marketers.

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If anything, this just means another tool will come along. Given that recent privacy laws specifically address cookie use, getting rid of cookies and putting something else in place for the same purpose was eventually going to happen.

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Additional Posts

How is the NY Sheraton Tribeca Sheraton Hotel also where is a nice place to go out for dinner and club?

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Interesting and timely marketing 😉 You nailed it sweetgreen!

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funnylikeuplifting
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MBA job question: if I’m coming in with 5+ years of big 4 consulting experience, would I be able to leverage that for higher pay / level at another consulting shop upon graduation?

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Desis, when you have a new born kid in the US, what paper work is needed for the family to travel to India and how long does it take?

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Has anyone ever pretended to be on an anniversary to get upgrades or free stuff from a hotel?

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Super sick but still raging tonight because fuck this work week

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How does this group feel about whether we still need feminism in the workplace today Vs diversity?

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What’s the work/travel schedule like at: 1. MBB 2. Accenture Strategy 3. FTI Consulting, AlixPartners

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For booth (or in general), when should letters of support be submitted by? I know it is recommended to be no earlier than application submission date so that there is a record on file but what would be the suggested deadline?

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Best remote collaboration and productivity apps/tools? Have heard Miro, mural, any others?

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How much $$ are you able to save each month, if you live in a high-CoL city (i.e., NYC, SF, LA)? Travel v non-travel

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Got offered 88K base + up to 20% bonus with travel similar to Deloitte (Like this about Deloitte). Currently at 78K. Tempted at the offer but only worry is since it’s a small boutique firm, if covid has more impact, lays off might be quicker.

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Any IT Architects (from BCG Platinion) out there? Have my first interview round coming up and have never had any „IT strategy“ cases before. Any tips?

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What project management tools do they use in Pharma?

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Hiring ACD with 5 years experience. What kind of BS is this?

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Senior Manager at D, from a pure $$$ point of view, does starting over a career from the scratch by joining FAANG as a software engineer (learning coding) make sense? Or simply sucking up a few more years and hopefully becoming MD & P? Age is 35.

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My mom was diagnosed with high grade B-cell lymphoma yesterday. I’m devastated. She’s my best friend and support (I’m a single parent)... has anyone had experience with this? Need to know she’s going to be ok. I can’t lose her. Sorry if the wrong forum but thought other moms would be the best place to start. 💔

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Thoughts on asking to WFH 1 day a week for the beginning month or 2 of getting a newborn puppy? 🐶

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