Media Wizards

So how screwed are we actually with Chrome no longer using 3rd party cookies starting in 2022?

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Keep in mind that Google wouldn't make a change that makes them less money. There's likely a hold on what the alternative is due to anti-trust concerns, but they're looking to shape the industry approach with what was announced. 3rd party data dying is a good thing, and the larger ad supported internet will continue on (albeit with different challenges)

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If you rely on first and second party data, and most of your spend is in the walled gardens, the impact won’t be enormous. The broader industry however will need to figure something out here.

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Not screwed at all. In fact, better marketing will come from this. But it will weed out lazy marketers.

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If it's anything like every other "-ocalypse" not at all. Adapt, overcome. Even if it's a problem, as long as it's a problem for everyone it's still a level playing field.

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If anything, this just means another tool will come along. Given that recent privacy laws specifically address cookie use, getting rid of cookies and putting something else in place for the same purpose was eventually going to happen.

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