Advertising

So in the era of Machado’s BK after years of David and LOLAmullenlowe it took just one campaign from FCB to be the most successful agency in BK’s current roster. Though CP+B still the best overall.

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Cp+b work wasn’t awarded enough, it was too good and too different from ‘normal’ advertising. Whopper virgin is still too modern for advertising today. The same happen with 72 or JohannesLeonardo, often their work is too different from the classic Cannes formula.

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Agreed ACD2, when CPB was on fire, it’s impossible to over-state how ubiquitous that stuff was in culture. Whopper Freakout, Sacrifice, Virgins, Subservient Chicken, Big Buckin Chicken, Simpsonize Me, the XBox games, the “creepy” king, even little things like Tiny Hands and their Spongebob tie-in. They created culture in myriad ways, David and the other agencies mainly poorly copy what they did, usually by lazily connecting a Whopper to the flavor-of-the-month social cause, or making full-page print ads that obviously ran nowhere but Cannes. CPB made their actual national advertising great, not just little one-off Cannes bait things while running boring food porn for their actual ads.

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Haven't seen an actual Burger King in over a decade. Who cares? It doesn't really solve crap and makes advertising look wasteful.

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Machado would probably disagree with that statement, Digitas1.

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