{ "media_type": "text", "post_content": "So mekanism just re-skinned wieden’s DTF campaign and called it a day?\n\nhttps://www.adweek.com/creativity/okcupid-launches-an-expansive-campaign-for-almost-every-single-kind-of-dater/", "post_id": "61086dce1f003e00212b0124", "reply_count": 26, "vote_count": 15, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising" }
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More like OKCupid wanted the same campaign but didn’t want to pay Wieden.

likesmartfunny

Except this is Mekanisms second campaign with them so for that reason I’d say they were scraping the barrel after the first one which was terrible.

Non industry people won't care

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What W+K 1 said above is what I was trying to say. But they said it way better. ✌️

I knew it looked familiar

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Same artist and photographer , but obviously a different campaign, different idea, different strategy. Looks great.

likesmartfunny

Images look better tbh

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I agree. I like the guys at Toiletpaper but these aren’t their best. That type treatment is 💀

Oof

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Credits?

OK Cupid inhouse team and Mek

Damn I thought it was a continuation of the DTF campaign 🥲

They BOTH realigned the Unbreakable Kimmy Schmidt campaign but who cares. None of it was memorable.

Yeah, the color pallete I could overlook because it could be part of their branding, but then it does ape a lot of the concept. Who knows though? Maybe the client was like “We want this again.”

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