So, my boss wants to try to promote me to ACD this year. Yay! I’ve been put on an account with an art ACD, and the expectation is for me to essentially step into the ACD copy role...

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Posting as :
works at
You are currently posting as works at

Just be prepared that you’ll have to manage the account while still producing ideas. It’s one of the tougher roles in the agency.

If you’ve been good enough to get the promotion though, you’ll be fine

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Read ‘Herding Tigers’

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Such a good book.

There’s one other writer on the account who is one level below me, and the idea is that she’ll be reporting to me once I’m promoted. In the meantime, I kind of have to fake it til I make it, so to speak. But I have limited experience with managing, esp delegating, checking in, etc. Any tips? And any tips in general on making the transition to ACD?

🤯

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