Creatives

So Publicis obv knew P&G would pick up the tab for Cannes entries. Could this be a trend?

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brands used to be the ones entering awards shows, not agencies. they’d only enter ones that were both creative and accomplished business goals for the brand. i hope this is a trend, because it would be less masturbatory if we focused on work that accomplished real goals that brands and people care about. lots of publicis agencies did this, this year, btw. we got a few awards shortlists for work we did that the production company or the brand entered for us.

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