So that kids streetwear collection that doesn't exist...

I can think of something else that shouldn't exist

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For the people asking why there’s so much Courage snark: it’s because Dhaval, Joel, and Dave Lafond are all terrible people with personal histories of sexual harassment, homophobia, and workplace bullying.

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THIS

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Feels like something I’d expect to see out of a place like DonerNorth.

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I wouldn’t go that far.

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It’s a bit weird because i saw it and I thought. Hmm this should exist. But it doesn’t. And it shouldn’t. But it should.

Also it kinda did already exist. Reminds me of the taxi 15 below project from 15 years ago where they made a snazzy jacket for homeless people that could be stuffed with garbage or something, I think to keep them warm? Something like that. But of course that existed (but prob not really) and equally should and shouldn’t exist for the same reasons.

The other similarity was it’s only purpose was to win awards and not solve a real advertising problem.

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Winning awards takes Courage.

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So bad. So stupid. So confusing. So poorly written. That’s 2 massive flops for courage. I’m scared to see what they do with CIBC 😬

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Courage is going to be coming up with the concepts and Oliver will be executing them … so, yes, it could be worse. We’ll see.

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Aside from the rethink people, why does everyone else hate the courage folks so much and wants them to fail so badly?

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Had high hopes but the work sucks. It’s a let down.

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It's the Derelicte line from Zoolander with a brand behind it

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I thought it was a good idea but the execution kinda fell off. Only thing I'd ask is who was it directed to--ad/awards people, or current/future donors? Seems more like the former, which is unfortunate.

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I don't know, a lot of things shouldn't exist. What are you doing about it? Okay, selling some toques.

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some credit is due for not actually making the streetwear but somehow it managed to be about the same as if they had...

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But the touque exists 🧐

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Eyyyyyy

Wait, you telling me you wouldn’t put this in your book if you worked on it? Sounds like a lot of *Rethink* hate.

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R u new to Fishbowl?

What?
Am I dumb or are you being too cryptic?
What shouldn't exist?

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Their streetswear line (that doesn’t really exist) shouldn’t exist.

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There’s a comment on LinkedIn about this campaign by someone who thought this was an actual stylish clothing line for kids.

The video expects people to watch for a long time before it reveals the idea, which makes more sense for how award show judges watch videos than how real people watch videos.

It is actually constructed very poorly to succeed in the real world. They must have mostly brand strategists over there… hire some digital strategists too for next time.

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Well then, they should download the pdf next time.

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