🐠Copywriters🐠

So we have a campaign concept, but I’m having a tough time coming up with a pithy, punchy tagline/rally cry for it. Is there anywhere y’all go for tagline inspo?

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works at

Just write out a manifesto of sorts and see if you can pull it from there.

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The actual best use of a manifesto

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I usually go to Costco

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Write a bunch of anthem/manifesto type scripts and see if anything cool comes from it.

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r/showerthoughts is often my jumping off point.

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Anything from headlines or script ideas/insights that stand out as starting points?

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I use joke structure, at least to get ideas. Greg Dean's joke-writing process is a goldmine, especially if you're a very cerebral person.

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DM me and let’s work through it.

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For 10 minutes, type every line that comes to mind—even if it’s repetitive. Then print that list out, take a walk, and read it a bit later. What’s there will give you a few avenues to explore, and what isn’t will as well.

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