So while I have you “other bowl” people here, what do consultants actually do? Like I get you...consult? And fly a lot? And were in that Clooney/Kendrick movie? But what for? Why? How?

—an advertiser

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So, consultants essentially help folks who have LOTS of money to spend. Consultants often join firms when they’re young, feeling they can do anything. A few years later we feel we can’t do anything for less than $1 million.

But seriously, it’s helping companies figure out how to invest large amounts of money, helping them close very complicated deals, and occasionally planning for new innovation.

likesmarthelpfulfunny

OP my firm specializes in innovation and we’re always hiring. No promises, but feel to DM me and send me your LinkedIn profile / resume.

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Even I don’t know what I do- I’m amazed at what I get paid to basically google 100% of the content I crap out on a power point.

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“Strategic thinking skills” 🤢

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I don’t even know what I do.

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This is the only acceptable answer. Thank you.

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I’m married to a consultant. I don’t know what he does.
- a tax accountant

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Babysit adults so they don’t do dumb things with money (outside of spending it on us)

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Why: money and points
How: Google, PowerPoint, Excel

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What’s up Don Draper?

-a consultant

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I do strategy around cyber risk and other security capabilities for C-suites. So I fly to them or they fly to us.

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Jack of all trades - master of none

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☝🏼

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An answer I haven’t seen yet is that we help companies through idiosyncratic events which they don’t have the resources to handle.

Eg you’re only going to do M&A every so often, and need a whole team of folks dilligencing the deal (what do the ops of the target company look like? What does it’s IT infrastructure look like? Will customers buy more of our current products if we pair them with new ones?).

Instead of having staff that sit around 90% of the time and look at M&A opportunities 10% of the time, it’s cheaper to bring in consultants on a one off basis. You also get teams that work on M&A constantly, and you can blame someone else if the deal turns to shit

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That’d be like an auditor telling their client to google GAAP and expect them to get it 100% right, or an attorney open for consult who answered every question with “this is simple you should just google it.”

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We do what they already know should be done and needs to be done. They bring us in to a) confirm what needs to be done, b) scare the beejesus out of them that they will die if they don’t fix it, and c) bring order to their chaos and DO IT.

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I'm surprised no first year associate has said "we're like doctors..but for companies!" I just threw up a little in my mouth typing that.

We're nothing like doctors. We make PowerPoint slides in windowless conference rooms that you'll probably never read. In general, consultants have a very overstated opion of their value. Strategy, deals, doesn't matter, we're more like glorified temp workers

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@CEO1 our decks aren’t meant to be presentations. They are supposed to easily consumable, self contained reports and analyses. Everything you need to understand on the given topic, beginning to end, in one report. Highly visual, dense with information, and data rich. That’s the goal.

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Broad strokes: people hire us to do things and solve problems. It can be very broad sounding, and “consulting” is until it’s narrowed down, but we all specialize in an industry or area at the end.

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I will fly anywhere with Anna Kendrick.

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@Consultants -

What are your thoughts on advertising/innovation/design agencies trying to move into more ‘business transformation’ work
(R/GA, Huge, Instrument, etc.) AND what are your thoughts on Big Four consultancies trying to move into advertising?

Can we all work together? Should we all stay in our lane? Why do we both fall short at trying to do the other’s line of work? etc.

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As a follow up, can you please elaborate on what the categories are? Do you have any material or readings for me to learn more about this industry from?

OP, when companies spend a lot of money with your advertising agency but don’t know if it’s actually helping, Consultants tell your clients whether the money they are spending on you is actually worth the results ! - just one of the many things we do.

likeupliftinghelpful

Yes it is rife with abusers...

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A lot of the work I did mostly revolves around helping leadership/c-suite think through their options and the consequences of possible choices when branching into a new area.
I’ve helped stand up multiple new business units and organizations, helped leaders figure out what they need, who they need, how to make it happen, and then guiding them through that thinking.

A lot of it can be very fun,m. Great projects in the US are hard to come by so I’m traveling abroad quite often.

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So are you like the Bobs in Office Space?

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Some of us. The Bob’s weren’t on their own, prior to their interview meetings them and their team probably did a full diagnostic of the business’ books and operations to identify areas of inefficiency. They probably briefed the c-suite several times on their findings and possible courses of action.

Their c-suite client probably asked their team to implement the interview and fire deep-dive recommendation which is why they were doing just that.

We do all of the above. Plus more.

If you’re an advertiser... how did you end up here? Are you trying to find out how to better target insta ads to us during the pandemic? Cause y’all are already doing a freaking fantastic job.

likeupliftingfunny

SC2, I had no idea it was an app outside advertising until recently, too. There were all these consultancies in the Politics bowl, so I asked what they do in advertising, and they said they don’t do anything in advertising.

Imagine all of the inefficiency in your work. And bringing in a third-party to be the arbiter of it and actually doing the work to fix things

likeuplifting

We come in and deploy or improve IT and Cyber systems that their normal staff doesn't have the skills and/or bandwidth to perform.

I'm also big on scaling system architectures and network security monitoring on the side.

I leave the kissing hands and shaking babies to the partners.

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I’m an ad person married to a strategy management consultant. Consider me your mediator.

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