So who won the McDonald’s biz? Like legit, steady work. Chiat LA? Wieden NY? Who officially killed Unlimited? And how does Wieden manage the “we also have KFC” thing?

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I thought that WK was getting only one off projects for McDs. In that scenario how can you ask them to not work with competitors? That only makes sense with AOR/committed relationships. Think the whole notion of conflict is antiquated in a project based world. The consultancies and platforms don’t deal with conflict in the same way. Agencies shouldn’t either.

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