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IMO, grammar in advertising is overrated. Write a solve for how people talk.
What’s your recommend?
(Solution, Request/Question, Invitation)
Language is always evolving
Thank you. Thank you. Thank you. People don’t realize how stupid they sound when they get sucked into using the latest business jargon. It’s like they all cheated off each other’s papers in business school, and now they're parroting it back in meetings.
But what if, and here me out here, we put “the” in front of them? 🤯
My biggest pet peeve is how people use caveat as a verb. One can’t caveat something. But you could certainly add a caveat to something. Am I alone here haha
You can verb nouns and you can noun verbs. That's the beauty of English (and most languages, to be honest).
"That invitation is a solution to the request.” Vs: “That invite is a solve to the ask.”