Some production companies have in-house creative teams like MediaMonks. What other production companies are following this trend towards absorbing the role agencies have played in the past?

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This trend is partially fueled by the fact that agencies have staffed with too many non-makers who don’t understand the fundamental principles of the tech or media they are concepting for.

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We’re doing whatever the client asks. Our directors love concepting so why not? We just have to be careful not to enter an endless cycle of concepting without a production commitment. Brands do love to waste your time :)

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Yes they do and have no
Concept of production protocols or scheduling.

helpful

That only works going direct to client and as someone who prefers to have a agency involved since I rather just do production and not have to have account management or creative added to my plate I hope this trend dies off and just like I think it’s a conflict of interest for in-house production at agencies both think there is savings in doing this but the headaches are not with the hassle.

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Yeah, being an EP client side is another trend I’ve noticed. But a lot of time that means they have their own in-house production or agency anyhow.

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Feels like every production co has a growing direct to client biz. The Mill, Jam3, Unit9, etc.

likehelpful

And there will be more of it.

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VTProDesign has in house creative as well

helpful

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