Something I've never understood about pricing of financial practices is it seems like supply and demand doesn't apply. Why aren't books more expensive?

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Could it be there are no “hard” assets to collateralize and the lack of binding contracts with our clients?

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Seems like there's tens of people trying to buy a book of business for every one selling so why aren't books worth more?

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A business selling price is based upon a productive asset valuation, and unlike a fixed asset, has to make sense from a cash flow perspective. Anyone willing to pay above market price can actually hurt the business with too much debt or inefficient use of capital.

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What’s the going rate? 2 to 2 1/2 percent?

Totally depends on lots of factors. How old is the average client? How much revenue is fee based? Will you have support staff staying on etc

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