Sorry for a little rant here but I am all about progress, I just can't really get behind Instagram favoring reels only now, and the TikTok explosion. It's too homogenous. We used to have distinct social platforms. I think diversity of content is important and serves different creative benefits. What do you all think? Kind miss the old days of social! Not gonna lie

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They don’t care what platforms we enjoy making ads for… they just want to neutralize other platforms’ points of difference, so they don’t get MySpace’d.

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I don’t see it that way. We actually work on ads for TT, SC and IG and they’re reel distinct in nature. I see IG on a more posed note than TT and SC. And SC vs TT differs in interaction and AR inclusion. Am I the only one noting these differences?

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Lol this is less homogenous than in 2009. Everything was self aggrandizing text then. People would tweet about their bowel movements - literally.

There is a subtle difference in content on TikTok and Instagram, but if you're only monitoring influencers and brands, you won't see it.

And, yes, Instagram is turning into grandpa's guitars, much like Facebook did before it.

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What's the subtle difference?

Yes I kinda hate that my IG feed is wanna be tiktok. I miss my friends’ life updates. Chill pix of dogs, babies, home interiors, vacation updates and restaurants.

All I see now are meme accounts reposting tiktok videos. I go on IG to relax and now all this “hilarious” content is giving me adrenaline I’m not ready to commit to when I’m casually checking IG before going to sleep. Oh well ranting too. Miss the olden days! 🤪

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Smart! Ok something to look forward to :)

The convergence of the social platforms around short format vertical video is really interesting. I think you can throw YouTube Shorts into this bucket too along with snaps, reels, TikTok. I agree that it does fee quite homogenous though important to recognise the differences in tone, usage across the different platforms. Meta feels like the poor cousin in all of these, no ideas of it’s own, paranoid about decline which is now a real thing and with the metaverse a long way off. Snap and TikTok are obviously the ones to watch.

likesmart

Hot take, it's time to give IG and FB the boot. They served their purpose at the times they were made, but now the age and constant "reinvention" and "copy-catting" is getting out of hand. Audiences are leaving these platforms en-masse because the preferred content doesn't match what they actually want to consume these days, and I cannot blame them. TikTok, Snap, Reddit, YouTube, Discord, Twitch, Spotify, Fortnite, Roblox, among a few other platforms all have thriving communities and users who want more out of content and creators. Sure, I want some "bite sized" content, but not all the time. I want entertaining content that I can binge or interact with and get lost in for hours. Don't just give me a crumb of a moment to like once and forget, bring me on a journey that I can follow along for years.

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You could always diversify into Triller

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I miss the good old days of BBS. No company in charge, subject specific channels, mods kept the crap out 😂

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