Spots with rhyming VOs are the worst.

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Idk, I think it depends on the message and the target. I find rhyming VO to be great with more emotive spots, especially when you’re trying to pull at the heart strings of parents.

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Cute turns of phrase work much better written than read.

Read in your head = I see what you did there.
Read out loud = corny and annoying.

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The worst ones have lyrics written by those who don’t understand how multi-syllabic rhyming works.

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Holiday spots maybe get a pass

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