Started work on an idea (got a pitch deck, MVP, website) but now I want to focus my time on other projects. What do founders do in this situation? Kill the idea? Sell to someone else? Hire a CEO to make all decisions for you?

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I wouldn't kill the idea. If it isn't something you wish to focus on right now, delegate running with the idea to someone else day-to-day if you can afford to hire. Selling at the developmental stage is not going to give you the best valuation.

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No need to kill it, just table it for now.
Will likely be hard to sell an idea, but you may be able to partner with someone who has the horsepower to deliver it, and you can own a portion of equity.

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No rules. But I’d look into some type of partnership arrangement. Probably with a company that’s already established and this could just be a new product line, and you essentially give it to them with the agreement you keep X% equity. I’d expect it to be pretty low tho.
You could be as involved as you want. No rules, just negotiating.

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