Related Posts
How’s the strategy team at Publicis ny?
Pro
How do I slow down in gmat quant. 85% accuracy
I am new here 🥰.
Additional Posts in Media Wizards
Favorite native partners?
New to Fishbowl?
Download the Fishbowl app to
unlock all discussions on Fishbowl.
unlock all discussions on Fishbowl.
I don’t know that I’d call my shop a creative one, but I’m in media in a smaller shop. There are benefits, like not having to deal with the whole power of one holding company garbage, or the rate fixing, or the layers of bureaucracy, etc. There are also downsides: (1) The structure is flatter, so promotion doesn’t mean getting out of the weeds, (2) Far fewer tools and resources (from standard media planning tools to creative services, etc.), (3) Less structure and rigor, (4) If the client goes so do you, etc. Some people are quite contented in this world their entire career, I prefer big thinking and strategy so it won’t be a long term thing on my end, but fortunately I didn’t expect it to be (just a choice I made to see a different side of things and become a more well rounded planner).
Your are the frontier
I’m at a small (120) independent shop on a media team. In my 17 years in media at other agencies (also independent when i worked at them and small or mid-sized) this is where i find the most interesting work and the best people.
I’m at a 35-person full service agency in Florida. Always been at indies, biggest one was BVK with what, like 250+ people. Indie agencies are the best- we can be nimble and scrappy, we don’t work in tight swim lanes, and we all know each other and (most days) like each other. I think a new media person learns SO much more at a small agency than they would ever learn in a silo at a big agency.
That being said - I think promotions are probably fewer and farther between than at the biggies. So there’s that.
I work at a large agency now, but have worked at smaller agencies too. I really liked the experience, especially getting more direct, face to face interaction with the creative, account planning and account teams. I agree with the above too.