Stellar analyst with great analytics skills but not so great presentation skills. I see this more and more in our industry. Any thoughts and or recommendations as how to mentor and guide for better storytelling in the field? It’s such a common challenge that many agencies seem to prefer strategists to present rather than analysts these days.

like
Posting as :
works at
You are currently posting as works at

We had a really good training session recently, they asked us to pre-watch the Karen Eber Ted Talk - how your brain responds to stories -- and why they're crucial for leaders. Which was really good and then discuss that.

There was then a PowerPoint with a storytelling guide on it, talking about the importance of storytelling in the process. That this is a separate part of a project that you should be dedicating time to, to get it right. Depending on the length of the project most people In a one/two week project would dedicate at least 2 days to making sure the story is right. This includes selecting data to go into the presentation, finding the right story, having to do any additional work to add to the story, making the presentation, making sure the slides are clear and easy to understand etc.

There was also a storytelling framework that was something like : background, problem, insight, aha moment and solution. With he aha moment being a key part of the story that leads on to your recommendations. This was really good to practice with examples on so we had an idea of how we could apply this to our work.

I hope some of that might be useful, I don't work for an agency but I do a lot of presentations often to leadership teams and getting the story right is so important for them to listen and take recommendations. Presenting just data without a story doesn't tend to work well as they just lose interest.

like

This is actually very helpful! I’ll see what I can get Itú my team.

Related Posts

How do you respond to people in other departments that say “wow I wish I got to go on production :((((“??

I guess you should be a creative and write good scripts? Idk

like

Any Fragomen associates willing to chat? I’d appreciate any insights/pros/cons to the full-time remote immigration associate roles that Fragomen has out there.

like

Best trick I’ve learned as a real estate agent: if you are trying to sell a home, ask the homeowners to bake some bread or cookies. Sounds silly, but the smell will fill the house and make prospective buyers feel warm and cozy. It's like magic!

like

a few weeks ago we had a super busy day with scripts and i think i went into ‘autopilot’ because i don’t remember it happening, but i handed out the wrong prescription to someone (before you get mad, i only started a few weeks ago and i’m a junior assistant), out of all people i could’ve given the wrong medication to, it was a blind person. i have severe anxiety already and want to know some tactics to go back to work without guilt? i take guilt very heavy and struggle to get past it all

like

I was let go from my position yesterday. The managing partner, who did the letting go, said it as because of poor development and bad work product. Yet, only in December, I got a solid raise and excellent bonus for my size firm. Between then, the partner had made unsupported claims of bad work (e.g., claimed I used the wrong code in a letter bc it wasn’t the one he told me to use but the one the documents supported). Never dreamed of being “fired.” All partners are holding the party line and ...

likehelpful

What is my actual pacakge , in the 1st page of my offer letter they have mentioned 14 as annual salary ,but in my anexture its 15lpa , can anyone say what is my actual package .

Post Photo
like

What’s the consensus on tattoos in the insurance workplace? I’m in leadership and considering exploring my options due to recent personnel changes. I work remote and have arm sleeves, and any time I would be in-person I’d of course wear a long sleeve shirt to be professional, but worry about a cuff rolling up and tattoos being somewhat visible. Nothing is offensive by any means.

like

Which moving company would you recommend for moving within Manhattan? specially with the whole pandemic situation, open to paying extra for a professional crew that handles items with extra care & provides peace of mind. Thanks!

like

Looking for remote positions in the UK. Recently received a Tier 5 (Youth Mobutu Scheme) visa. Please DM with any opportunities

like

Looking for a luxury getaway in Southern California for mid-august and have a healthy budget for the trip. Any recommendations? Recently did Napa and loved it but looking for something new

like

I got laid off in April, and I’ve been doing ok, but starting to crack. Feel like I’m becoming super irrelevant and like my life isn’t moving forward. A lot of anxiety the last couple days, followed by exhaustion.

like

Has anyone successfully gotten out of a non compete?

like

What's a good industry exit salary for 3 YOE in consulting post Undergrad? Think Chicago Denver Minneapolis.

like

anyone recommendations on where to watch uefa euro games this weekend?

like

Shadowlands expansion coming in Q4 :(... thought it would come out Q3... oh well

like

Have several years of experience in Tax & Audit. Currently seeking a entry-level role for a strategy consultant.

Size of a company is irrelevant, experience is what’s important.

Referrals will be greatly appreciated

like

Rate my offer for a business valuations/litigation & legal disputes support associate role at a boutique firm in Toronto:

- $90k + ~7.5% annual performance bonus
- $5k in clawback reimbursement
- will pay all professional fees throughout term of employment (CPA & CBV)

My background:
- SA1 in assurance
- Master of Accounting
- passed CFE, qualify in about half a year
- enrolled in CBV program of studies
- 24 yrs old

I’m truly conflicted. A friend starting doing Uber and is making 1/2 of what I make in 4 hrs. Zero stress, can work when she wants or not. Besides feeling I’m

Hello All,

I am currently working in India , I have a Singapore dependant pass. I am looking for a job in Singapore (IAM ).
I am aware that I cant work on Dependant pass. Please let me know if you have any Leads on IAM roles in Singapore.


TIA

like

Additional Posts in Data and Analytics in Advertising & Marketing

Who do you think is doing ROI modeling and predictive analytics the best right now? What makes their model the best? We’re looking to level up our analytics beyond the basic dashboard and optimizations and would love to have some best in class examples to look at. Thank you!

funnylikehelpful

If there's any other industry you could do analytics in, what would you choose? I'd really like to work in tech, more interesting, better pay, and I've heard if you can get over the wlb it's worth it.

likehelpful

Does anyone use DOMO as their data housing and reporting platform?

like

Does anyone else have a manager who’s ~all talk~ about optimization ?

like

Hi all! Looking for referrals! Some background below.

Economics & Finance degree.

Paid Media Manager for 5 years in a digital marketing agency. A year ago, I started a 2nd role as a data analyst due to my ability to automate reporting & build out dashboards for clients using sheets and Google data studio.
I have basic SQL knowledge & am learning more SQL, Python & possibly R.
Anyone know of data jobs paying $90k+ given my programming language experience? I want to grow these skills in a job.

like

Anyone work at Demandbase and willing connect?

like

Do you like the company you work for?

Are they currently hiring remote workers?

Do they respect their employees and offer competitive wages and benefits?

Let me know! I’m interested!

My company just announced they are trying to bring us back in the office on a hybrid schedule.

I’ve worked for them for 3 years now and in my current Product Data position for over 2 years.

I have experience in Excel, SQL, product inventory management tools and a host of applications for photography.

like

Help please! Are my salary expectations out of line?

I have 3 YOE, offered role in slightly different domain than Im currently in...was offered 70k and was asking for 85k...they won't budge and I don't know what to do

like

Where does your analytics/marketing sciences department fit into your organization? Does it sit in media as a reporting function? Does it handle basic reporting and advanced analytics or are those handled separately?

like

What companies are sponsoring international students in london? (Currently hiring)

like

How likely or possible is it to be promoted in a year from Senior Analyst to Manager? Or am I better off asking for a raise (without the promotion)?

like

I’m not being trained much on my new entry level business/data analyst position so I’d like to do an online course /certification - maybe sql, python, powerbi, etc. There’s so many courses online though I don’t know which to pick. Any recommendations? Which look the best on cv? Preferably for free/cheap pls

like

It's that time...🦃

What's one thing you're super grateful for in your life or career at the moment? Big or small.

Drop it below! 👇

like

Location: Denmark
After a decade of IT experience, including 5years as a data engineer, I've decided to apply for an in-company promotion as a data architect.
Though, I do not have prior formal experience as a data architect, I believe I have taken up the mantle in bits and pieces throughout my career and I am confident about taking the position up. But, does the lack of experience count against me? Do I not deserve a salary hike equivalent to the market average at least?

like

Merkle vs. Epsilon
Who is a better employer?

Merkle: Part of Dentsu International
Epsilon: Part of Publicis Groupe

like
like

How much should web analysts be earning in-house in Canada?

like

So, it seems like everything is an “analytics lead” or a “lead” of some sort. It can be 2 years or 10 years of experience, sometimes both at the same company. What are your thoughts?

like

Hey! A buddy of mine is looking for two data people 1-2 years experience and then 3-5 for a WPP agency . I don't have too much info on the specifics but happy to connect you if intrigued!

like

Turnover in analytics and research groups seem common but lately it has seemed higher than normal. Anyone else experiencing this at their agency?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal