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What's the deal with BBDO LA?
Merkley and partners? NYC?
Industry-wide layoffs tomorrow or nah?
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unlock all discussions on Fishbowl.
Look up 360i summer strat internship
Grad school can substitute for experience, depending on the role and how you sell your schooling. I could imagine a strategist with an MBA or a background in sociology. It's not uncommon for strategists to come from account.
Agree- Human Sciences and Business are key educational and experiential components. There's no real clear path to this role but there are a couple common threads in addition to what we've said here and that is I think you've really got to have a keen sense for human truths, heuristics and how people make decisions. This can in part be acquired through education but also life experience and what you pick up "out there" about people.
You're an Assistant Planner now- how long have you been doing that? What type of strategy are you trying to get into?
Been in media 2 years trying to get to creative
Be useful to your existing partners at whatever creative agency you work with and then make the case to them to bring you over.
Research or Comms planning could make you look interesting to a strategy team looking to diversify
If someone has those types of things to substitute for experience do they just apply to the roles asking for 3-5 years of experience? I don't even see the openings for any roles asking for lower than that.