{ "media_type": "text", "post_content": "Strategists! My girlfriend’s looking to transfer from client side strategy director to creative agency strategist. What advice would you have for her in terms of finding agency opportunities?", "post_id": "5b9a6fd6384e1b001467a07f", "reply_count": 4, "vote_count": 1, "bowl_id": "58f8034eae9f610010f86443", "bowl_name": "Job Board - Advertising" }

Strategists! My girlfriend’s looking to transfer from client side strategy director to creative agency strategist. What advice would you have for her in terms of finding agency opportunities?

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At a creative agency, she would be a badass Account Director. Or an awkward strategist with a bit to learn about inspiring creatives. (At the director level, great account people are pretty much strategists, work closely in crafting the creative creative, but should be the most empathetic to their client’s business problem.) Actually, where is she based? We’re hiring account directors right now.

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Client to agency is easier move than agency to client in terms of finding opportunities - agencies welcome the vertical expertise from the client side, she should emphasize that... But it is harder in many ways: Embracing humility when your best ideas wind up in a binder on the client's shelf, and doing 3X the amount of work juggling multiple brands/industries, while being 3X more likely to be laid off when the economy turns. Choose wisely.

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She should look to stay client side. At the right company she has the opportunity to make a bigger impact on the work than at an agency. She’d be trading one flavor of politics and struggle for another. And in terms of long term career growth client side is likely to take her a lot further

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Look at agencies that service similar or complimentary verticals first and foremost. And then, she has to look at what skills are most transferable. She may well transition into strategy or account planning, if not the account management role itself (but look for NDAs/conflicts)

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