Strategists please….please…for the love of gourd…not another brief about empowering people. Or inspiration, or passion—-and dont think “love your impossible” or whatever the hell is clever or different. Its not. Please I am BEGGING YOU

likefunnyuplifting
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What about “living out loud?” Are they still doing that one?

like

It’s this place. Most useless strategy I’ve seen.

funny

I once had to do an inter agency pitch with you guys as the leads.

I had to be the one to ask how your strategist was going to set up and support the work. I’m pretty sure the person working on it made 4X my income at the time.

Enjoy your everyday moments with a brand…stop.

likesmart

Anyone here old enough to remember the time before planners existed? Back when creatives got that time to actually come up with insightful work?

(sigh)

likesmart

got milk?, probably? 🤕

like

What if we don’t believe in gourd?

like

Just for the record, this was not a BBDO complaint—this is every single thing Im seeing everywhere, and hearing about from folks at other places—just extreeeeemely tired of everyone “elevating the strategy” to the same INSPIRATIONAL place no matter what the client is. I mean look at this crap:

Post Photo
like

I don't even know what I'm looking at

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Ugh - it’s happening across our agencies too. “X product empowers people and is more meaningful than its obvious benefit”.. NO, USUALLY IT IS NOT. One of the biggest issues I’m seeing across our industry is we’ve forgotten that real human beings ingest our ideas and have to believe them... so much stuff out there that doesn’t remotely pass the smell test.

How about "the proof is in the pudding?"

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