Strategists, what’s something you’d like every creative to understand? I’d love it if all the strategists I worked with knew what statistical significance meant.

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What is the other 90% of what you work on day-to-day @SD1? Isn’t building briefs the most important part of the job?

I totally agree. 90% of my time is building decks - comms plans, messaging frameworks, roll outs, audience insights, research summaries, etc etc. writing briefs is about 10-20% depending on the business you work on, and you never get enough time to work on them to make them as good as you’d like them to be.

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