Strategists, what’s something you’d like every creative to understand? I’d love it if all the strategists I worked with knew what statistical significance meant.

Posting as :
works at
You are currently posting as works at

What is the other 90% of what you work on day-to-day @SD1? Isn’t building briefs the most important part of the job?

I totally agree. 90% of my time is building decks - comms plans, messaging frameworks, roll outs, audience insights, research summaries, etc etc. writing briefs is about 10-20% depending on the business you work on, and you never get enough time to work on them to make them as good as you’d like them to be.


Related Posts

Hi Fishies,

Are we getting any Diwali Bonus this month in AC Kolkata ?


What is average salary for L6 engineer at MasterCard, Pune? Have HR round next week.

YOE - 9+


UHY Advisors is hiring for our Melville, NY office! We are an industry agnostic middle market firm which is growing at an incredible rate. We have audit openings for staff all the way up to the senior manager level and tax positions open as well. If anyone is looking to change firms the opportunities for growth here are incredible! Please feel free to send me a message and I would love to tell you more about our Company and the opportunities we have available!


I need an AD partner. senior to ACD. DM me your book. NYC consumer

Thoughts on newish Canadian shops I’ve been hearing around. Specifically SaltXC and forsman&bodenfors

Best branding agencies in LA?


What’s everyone’s thoughts on leaving to work at a fund after only doing 1 year in audit, rather than 2-3 years? Would you take the opportunity if you got it?


How to tell manager I’m burnt out, when I have a project offer on the table? (I’m an analyst and being staffed is imperative rn to avoid RAs rampant within my company).

Has anyone transitioned from traditional to a digital role? How did you go about adjusting? I'm in print looking for a new opportunity to expand to digital. I'm not sure where to start.


I am looking for Austin based or remote jobs as a Recruiter or Sourcer or Account Manager. I am on H1b and have total 5 yrs of experience including agency and corporate. I am also CDR certified. If you know anyone hiring, please let me know.


What are you guys planning on doing when Tesla is added onto the S&P?


What advice do you have for an out of state attorney wanting to relocate to Los Angeles?


You know what's great about being good at sales or the top rep? It's suddenly not enough, the goalpost keeps moving, and suddenly you're not just told to hit your own quota but carry the team.

The rest of my team? Mediocre men who don't pick up the phone. And the meetings they do set is with the cadences I built. But yes, let's grill the top rep instead of the nepotism hires.


Is GME and AMC a good investment?


I am working in corporate banking since last 6 years in credit analyst role. I have done MBA Finance (tier 1 college) and B.Tech (IT). I have also worked for 2 years as a Software Developer before Pursuing MBA. Now I want to switch to IT company where my banking domain and finance skills can be used. Any leads or can someone guide how do I go ahead?


Anyone else get this? Feels like a scan, email domain doesn't seem legit.

Post Photo

Thinking about making the leap to Toronto from NYC. My gf is Canadian and wants to be near family. Relative pros and cons?


So I’m a mechanical engineer wanting to make a career transition into software. I have been self taught for almost 6 years, started with mobile native development and now full stack. Currently working on internal software to facilitate our processes, and I has been received well by everyone and will continue to write software we increase our efficiency. Looking for advice into what other things I can do that will add value to my resume? My goal is work for FANG


Additional Posts in Advertising

Are sign on bonuses a thing in advertising? Been interviewing in-house and almost everyone brings them up. Never thought to ask for one from an agency. For reference I’m an ACD (if title has anything to do with it.)


Who are some Creative Directors in NYC making interesting work? Trying to figure out who I want to work (and learn) under.


I know they don’t matter at the end of the day and all that but man I have to admit that I would really love to win one of the major advertising awards at least once in my career. I’ve never had an idea submitted but yea. Not sure if this is weird…


Thoughts on The Community Miami (La Communidad)? Good shop? Spanish-only?


Nothing like following up emergency dental work with finding out you've been laid off. 👌🏻


USA has been hit with the largest amount of layoffs in our industry, since I arrived here 10 years ago.

What a f*** is going on? Is Trump the reason?


What’s the difference between getting a performance improvement plan by an email highlighting your burnout and lack of work as a result. versus receiving that information in a company letterhead letter. Time to start looking and jump ship?


How do you deal with stress/anxiety at work?


Dear agencies, when you primarily give promotions to people without young children… those of us with children notice.


Thoughts on going from general advertising to entertainment advertising? Live in LA so there are some entertainment only agencies, anyone else made the switch?


I’m so tired of feeling like I suck at my job and am going to get laid off at any moment


Starting sr media planner job after the holidays and really wanna kick ass at it. COVID hasn’t been kind to my professional life (2 jobs in a year) and want to buckle in and grow. First time managing someone and really want to succeed (they also review my performance after 3 months for salary).

What are some tips to successfully on-board? I’m clearly not good at it…


Has anyone/does anyone work for Synergy Medical? What’re their benefits like? How’s the work environment, etc.


Made EP. But I want to be an executive, SVP or managing director. My current FT role offers tuition reimbursement. Wondering if I should make them pay for an MBA. How many agency heads have one?


I’m looking for some new things to read or listen to — doesn’t need to be ad-related. Books, podcasts, whaddya got?
I’m not really into fiction, but open to anything. Last books I enjoyed were Junior and Moonwalking with Einstein, last podcast I binged was Startup (Gimlet).


TFW when your email password stops working on your day back from work and you think “yep today I get fired”


The Facebook ads humanizing internal community policy makers who flash pics of their family, then immediately punt the responsibility to the feds, is remarkable.


How do I set form boundaries with my boss on not working beyond work hours?

There's an expectation that we can't do anything non work related during work hours (head to the pub for a drink with colleagues on a Friday if it's before 5), but I literally get about 10-15 emails each Saturday and Sunday from my boss.

There's a consistent expectation to work before and after work as well as weekends to get ahead.


Does anybody have advice on how to tell your manager you’re overwhelmed and ask for help? Since the big layoff, I am working like CRAZY and I’m going to LOSE IT


Scored my first gig in advertising as an intern at BBH NY like 10 years ago. Part of the application asked for an original poem and I happened to be watching 16 and Pregnant on MTV. The preggo teenager was cursing out her partner so I wrote down the lines in all caps and got a call the next day.


New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here


Embed this post

Copy and paste embed code on your site


Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Send download link to your phone


Scan your QR code to download
Fishbowl app on your mobile

By continuing you agree to Terms of Use and Privacy Policy.

Messaging rates may apply

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or