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SDs are very much working directors vs people who oversee work. So if you’re assigned to a big piece of business it’s understood that you’re involved on most/all briefs which would leave you marginal time for anything else.
If you’re looking for diversity you could try finding a probono account as the work will be fun and expectations more manageable.
Maybe, I work directly on 3. Although one of my clients requires me to facilitate, coach, and develop programing. That probably takes 15-20 hours a week. The other two are smaller pieces of business.
My time is also spent mentoring, fixing issues, internal strategy, developing content, new business proposal, etc.
Sorry if that wasn’t clear. Programing in the sense of developing the framework, activities, objectives, and content.
This type of my work probably falls under innovation consulting vs my traditional branding work.