Swiss mechanical watch or Apple Watch for daily use?

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Sounds like personal preference. Apple Watch has practical benefits but a nice Swiss Watch will tell you the current date/time AND double as a piece of jewelry. My preference is Swiss watch with a metal band— looks good in a full suit as well as with shorts and a t shirt.

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Preference is Swiss Watch.

There’s something uniquely beautiful and satisfying about a mechanical watch

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First, decide the Job to be Done for your watch:
Functional: what it actually does for you (telling you the time/date, how it fits your short cuffs, etc.)
Emotional: how it makes you feel about yourself.
Social: how it makes other people feel about you

The Social aspect will be highly variable: a watch that will earn admiration in one group may get either blank stares or hostility in others.

smart

You missed my point: each of us needs to decide the job they’re hiring a watch to do. It’s perfectly fine to ignore the Social aspect if it doesn’t create value for you.

That said, the vast majority of global watch sales are driven by social signaling

A real watch. Not a digital watch. I’ve had two generations of apple watches and they’ve all been crazy underwhelming

I just bought this as an everyday work watch and I love it. Solid brand that is part of the Swatch Group. Can be found online for much less than retail.

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