Switching from healthcare advertising to healthcare PR, any tips? Major differences?

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In my experience, same skills apply generally, but PR is more streamlined. Whereas advertising might have account routing to creative, working with strategists, or coordinating with project managers, PR folks are sort of expected to do all of those things. Health PR people are more likely to be content experts (like a copy person would be on a health advertising account) and even create content themselves, especially written content like press releases.

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Wow, thank you for this insightful response! PR sounds like it would be a much better fit for me.

Agree, much more streamlined. You’ll wonder why we need so many people in advertising! Invest in subscriptions to PR Week, join PRSA, read O’Dwyer’s guide to agencies, check out all the awards. This will help you know what good looks like. And check out the newbiz pitches on the server in your new gig. Also get on the media monitoring alert for your clients and read it all
In addition to being more streamlined as someone said, a big difference I noticed was that in new business PR doesn’t give it all away, whereas in advertising, agencies give multiple campaign concepts, skin tactics, etc.

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