Talking to a high school careers class about advertising tomorrow. I’ve got Strategy careers covered but what should I tell them about account/creative/PM?

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Tell them to go into finance. Don’t have to think as much or abuse your emotions. Plus, the pay is better.

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👍 You literally just stole my comment. (I wish I had listened to my father and just wrote on the side : (

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Tell them that account people are the brand leaders, their job is to make sure everything is aligned with the overall strategy and despite the fact that they don’t win awards, they are always the best!

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Tell them that account people like to play creative too.

likefunny

Just kidding. Maybe tell them the different types of creatives and skills and how they come together to make a campaign.

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Just (Don’t) Do It.

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How do you explain strategists to high schoolers?? Im not sure I know what they do. 🦃

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Lolllllll. Well I explain it to college kids on a regular basis (I’m a part-time prof) so am reasonably confident explaining strategist life.

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Tell them that careers in advertising will change in the next 10 years, but there will always be roles for smart, hard working, creative collaborators. And If they’re interested in a career in advertising, they should watch ads rather than skip them.

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Tell them to study math and go be a consultant.

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Tell them that it takes a village, and that they will learn that in time 😘

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Before strategy there was research and then account planning.

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tell them that this industry sucks your soul & doesn’t even pay well for it. look for other prospects with deeper pockets & plat amex cards

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Tell them even we don’t have to come in on the Friday after thanksgiving

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There's school tomorrow?!

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Phew 😀

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Tell them that before Strategy was a roll, Creatives, Account people and Media people worked together to come up with Strategy.

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Oops. Thank you. Still can’t spell, but did participant in strategy.

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