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If I see one more “not to be confused with” I’ll start a daily prayer to wish identify theft upon that person. Please, please stop.

I’m going to review this book as though you’re going for a top 50 agency in a major or mid-major market (NYC to Seattle).

The Venmo idea is just dick-ish and really has nothing to do with the brand. CP+B (and many others) did this 7 years ago. Look up Pizza Holdouts.

Robinhood is too expected.

The only not terrible headline/copy in the Applebee’s work is “spread your wings and eat them.”

To me, there’s something interesting in using movie trailers to promote reading a book. It could be tapping into the fact that movies are usually different than the books - a la “you’ve seen the alternate ending, now read the original.” But releasing digital books one chapter at a time for “people who hate reading” makes no sense. Why make it harder?

Opel is boring. Look up Lazy Yak Laziest Competition Ever. That’s how you flip boring on its head.

The Sick Time donation is interesting, but the company is only technically out of money when you take sick days if they hire replacements for that time. Would be difficult to pull off in real life, but at least it’s a decent enough idea.

Sorry for the brutal honesty, but this book will have a tough time getting an interview at any decent shop. Maybe this would get you in at a small agency in the Midwest. Even then it’s a stretch.

In my opinion, blow your book up and start again. And use Cargo, Squarespace, or the like. Your site design is so atrocious it’s making every idea feel worse. Dont get me wrong, though, Squarespace won’t save most of what’s in there.

For what it’s worth, my first book was about this bad. My 2nd book got me an internship. And my 3rd book got me my first full time job.

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I'm in a good mood, so I'll just say this; I'd rather spend my time giving a book crit to someone who doesn't imply that a harsh review is because I'm in bad mood

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@CD1 - I need someone like you in my life

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I'm in no position to give you feedback but is MAS requiring everyom to have gifs on their site? Every last one of the books I've clicked on from recent grads have them and sorry to say it but I find them overwhelming visually.

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GD1: We do have teachers who encourage movement in our book, but I have heard that feedback before so I’m likely going to fix that up soon.

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Yeah, CD1 nailed it. For real, drop the GIF headers on your campaign pages. They add nothing. They borrow interest. They distract. And they misdirect. They show that you’re a millennial culture vulture instead of a thinker. 80% of your time in this industry will be spent simply arranging information. This doesn’t show me you can do it

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Replace the icons with images from the cases. Easier to see what’s inside. Also I would consider removing the doormat, although it’s nice-to-know stuff. Maybe move it to ”about me” section?

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At a big agency in NYC now - couldn’t disagree more with @CD1 on the Robinhood and Venmo campaigns. Venmo leverages a true insight about the platform. It’s dickish in service of the idea, not just for dickish sake. It could be executed more beautifully, but the core idea shows me you can think. As for Robinhood, the thought that stock brokers will now have to be middle class citizens and showing that to be devastating is hilarious. I’ve yet to see that idea and I’ve been around.

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Jnr Art Director in Melbourne, Australia
www.tobiasmcc.cargo.site

Recently laidoff and absolutely hungry for new new opportunities

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Would anybody mind telling me why book is no good and if it is fixable?

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Hey guys, I'm a junior trying to better my portfolio. Anyone open to giving me some feedback on my work? (it's mostly spec)

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Thoughts on the landing page to your book being your about section?

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I'll go first.

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I'm in the midst of beefing up my portfolio and my creative director essentially ghosts me whenever I ask for his feedback on my work. Anybody up to look it over?

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Don't be shy! Who's going to be first at bat?

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Too chicken to post my book here- anyone know of good outlets to use for book reviews?

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I'm in my last semester of school. Over the summer, I had a portfolio review where the creative director recommended not to use fun or popular brands.

It made me wonder: What types of brands do creative directors want to see in portfolios? What have you not seen before?

Alternatively, what products and brands are you tired of seeing? For instance, my professors say condoms and hot sauce are a no.

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