Brand Strategy

That rush of adrenaline and pure uncertainty when you’re pitching a new positioning, approach, and language to clients

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That sense of despair as they water it down or fail to execute against it over the next 12-18 months after you pitch it

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Additional Posts

Anyone buy travel insurance or do you rely on the insurance offered by your credit card company? Looking for thoughts on if it's worth it.

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Happy Monday my friends. I have the covid immunity badge.

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What are the benefits of making CPA at SM level?

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Ford, Netflix, Starbucks, Expedia, New York Times, Apple, Google, Microsoft, BlackRock, Twitter, GE, JPMorgan Chase, Trip Advisor, Chorus, Salesforce, Y Combinator, LinkedIn, Yelp, Box, Path...

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Received an offer at an insurance defense firm for $75K. 2K billable hours requirement with bonuses for going above. Is this offer any good? And should I attempt to negotiate? Any help would be appreciated!

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Does it ever make sense to convert hotel points to airline miles? United is running a points to miles special where you get a 30% bonus. I have 35,000 bonvoy points - would it make sense to convert?

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Just got laid off from PwC after nearly four years. This was my first job out of school and I'm actually not upset. PwC has treated me EXCEPTIONALLY well, and I see a lot of upside from here. My background is in data analytics, process/performance improvement primarily within tax, accounting and business use case development, but I really want to find a new opportunity within analytical finance, transformation or bus dev/strat. If you know of an opportunity, I'd love the chance to network!

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Any tips or lessons learned for next year’s GSAP applicants?

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What’s the best carrier if I will be traveling ORD-LGA every week for the year? Been thinking about switching from AA (Platinum Pro) to Delta (Platinum Medallion).

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How much do you receive as a yearly bonus?

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Is it bad to be over-utilized? I just did the math and I could charge zero hours this week and take a 3 week vacation after and still be 100% utilized? Is that abnormal?

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Is there anyway to download Skype Business to my phone for our work accounts?

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Does standard utilization look better than adjusted utilization at YE?

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Dallas - Any suggestions on areas to buy home? Looking for good schools along with diversity. Budget under 400k. Thank you

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If the (typical) post-MBA role at Deloitte Consulting is Senior Consultant, what are the equivalent post-MBA roles at each FAANG (e.g., Amazon = product manager (if targeting tech function in Amazon), etc.)?

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Guilty or Not Guilty of Slacking? The sitch: Father of two, 3.75 and 1.5 y/o. Wife is a teacher WFH during 5 hrs a day. I am working from home as well, just can't get in all the billable hours.

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Anyone has suggestions for portable 2nd monitors that are travel friendly?

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I am praying to the god of transportation to let my AMEX points get transferred tomorrow to Asia Miles. Otherwise, gonna lose my first class ticket..:(

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UNC's Online MBA? Should I do it? I love my current job at Deloitte and don't want to leave the firm. With Deloitte Digital on Tech Implementations. Target -> digital business strategy.

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