The age old question....... whats more important - art or copy?

likefunny
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Neither. Account management is always most important. Right? Who’s with me?

funnylike

i worked on a QSR breakfast brief once, and while we were sharing with account the day before the client meeting, the account head goes, “what are biscuits?”

..umm.. we’re trying to sell them.

likeuplifting

Neither. Good copy needs good art. Good art needs good copy. That's why they team us up.

like

it’s not a question as old as time... it’s a dumb, childish question with no answer. when you get older you’ll realize you need to work as a team to succeed. good luck little homie, you’re gonna need it — especially with that attitude.

get good at copy too cuz of you look around, most of your ECD’s have a copy background

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Ideas are first. Art and copy come second.

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No one cares. Your country is on fire.

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Sorry, coming back to this. There are literally protests happening on your doorstep, in London.

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A good idea is what’s really important.

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As a writer I think conceptual thinking is most important, but when it comes comes to nuances impressive art is more important than good copy because nobody reads and the consumer vocabulary is so small anyway.

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Copy??? Doodle head.

K 🙄

Teamwork ❤️

I say this because my CW are joined at the hip and I get separation anxiety when my CW takes PTO 😩

uplifting

What’s more important, food or water?

Which is better for running? The right leg, or the left?

I’m an Art Director, so I get your point. Just answering the question factually because I’m also a runner. 🤷🏻‍♀️

Show, don’t tell.

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