Advertising

The Bloomberg campaign will be the ultimate test to verify whether advertising really works

likefunny
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works at

A wise man once said “Nothing sinks a terrible product as quickly as great advertising.”

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It already proven it has by raising his pill numbers, but advertising doesn't always get you to first place.

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likesmart
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Maybe pill, too. Who’s to say?

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Cue the Moldy Mike.

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I actually use his campaign as an example that advertising does work. In a crowded field of products, ads created mental availability for Bloomberg’s candidacy. His polling numbers largely reflect people knowing his brand of candidate. And now that they’ve had a brand experience (his debate performance), those numbers will likely change.

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I don't think it would because no one would try very hard, IMO.

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