The CEO of Horizon just used the word “daction” in a 4As panel. Data plus data driven action. He said it with such conviction. He’s so positive and seemingly sincere. I don’t know if I could do that.

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Part of me just died inside

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Ranks right up there with "phygital" in terms of industry executives trying way too hard to make a "thing" happen. Oddly enough when I put either term into Google Translate, they both come up with the same result: wanker

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Oh wow what barf

Stop trying to make daction happen! 😂

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Clearly doesn’t place enough value on the “data” part. Otherwise he’s have called it “dataction” as in agencies... “who dataction”

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Who dat?

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Wait Bill Koenigsberg? No way.

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