The majority of clients at our agency want mainly social posts. We want to be seen as a team that thinks big,but we also want to show produced work. Should we put the posts in our PF? any tips?

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Sounds like you could be thinking bigger no matter the circumstances. You can think big while producing mainly social posts. Most video is now created for social. You could also be thinking of posts that hack the platforms they're meant for. You can win Pencils, Lions, and new business by looking at social as your canvas/opportunity as opposed to something just obligatory.

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Just social posts? Or posts that are part of a broader campaign and overall bigger story? If it’s the latter, then tell the whole story and back it up with data that shows the effectiveness of the content. If it’s the former, then nah.

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