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It's layoff city here in Southfield.
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Have a look at the BK logo here and how many people drew the old one from memory:
https://www.boredpanda.com/famous-brand-logos-drawn-from-memory/?utm_source=linkedin&utm_medium=social&utm_campaign=organic
On Linkedin Fernado Machado explains that they F*cked Up and at the turn of the millennium they created a new and shiny vs. what people knew and loved
I think people are missing my joke 😔
Soz
To reply directly to OP, when isn’t Burger King punting for awards anyways
The branding system is beautiful. This deserves any awards it receives.
"design" is hard :(
I give this monogram 2 years before they change it.
I wonder if Miller Lite won any awards when they went back in 2014?
JKR does a ton of work with 3G owned companies, much of it quite good like this.
Not going to fix the brand but that’s not machados job.
I think Machado is doing better than all of us.
Mnr CD you’re better than this 😘