The new Burger King logo is scam for awards. Discuss.

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Have a look at the BK logo here and how many people drew the old one from memory:

https://www.boredpanda.com/famous-brand-logos-drawn-from-memory/?utm_source=linkedin&utm_medium=social&utm_campaign=organic

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On Linkedin Fernado Machado explains that they F*cked Up and at the turn of the millennium they created a new and shiny vs. what people knew and loved

I think people are missing my joke 😔

funny

Soz

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To reply directly to OP, when isn’t Burger King punting for awards anyways

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The branding system is beautiful. This deserves any awards it receives.

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"design" is hard :(

Post Photo

I give this monogram 2 years before they change it.

I wonder if Miller Lite won any awards when they went back in 2014?

JKR does a ton of work with 3G owned companies, much of it quite good like this.

Not going to fix the brand but that’s not machados job.

I think Machado is doing better than all of us.

Mnr CD you’re better than this 😘

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