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This crushes my soul. The accuracy.
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"post_content": "The new Mini ad. What the —? \nDid Anomaly UK really do this? The pitch they killed their team for? This?? I’m screaming https://m.youtube.com/watch?v=xHm6ZIvbG14&feature=youtu.be",
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What’s the problem? This looks beautifully done.
Oh hey dorks!
Chief
lmao
Are you ready for supers that don't actually pose a question.
-lEt’S dO aN Ad aBoUt DiveRsItY. -Right. Diversity & inclusivity is important for all brands but it’s not a trend to exploit. What’s the strategy to relaunch Mini? -Diversity. - Ok. Can you explain? What’s that have to do with a car? -Diversity. -Sure, let’s discuss how you plan on changing your org so it works for everyone and in production, as ever, we’ll be insisting on inclusivity. But what’s the strategy to the opportunity Mini has in this market? -Diversity. -Right. Ok. It’s called Mini so....I guess the opposite of that is big? So we can make Diversity about bigness. Big Love? How about that? -Genius. Take our money! -Looking forward to selling more cars with this powerful creative idea.
Can’t wait to see what they do with the next TVC with such a rich and developed creative platform. The sky is the limit
Anomaly is a bad agancy. No suprise at all.
God, I bet they miss Oli. Not sure he’d feel the same 😂
Every car ad looks the same.
Anomaly is god tier. Absolutely would ruin my formative in NY all over again for that agency. What a privilege to turn rip videos into ads.
Chief
Looks like they pitched a song-driven spot, and then got a music budget of $200.
Must be. Looks like it was shot in shoreditch, about 20 mins walk from their own office on my dad’s old camera phone. There’s no strategy or idea.
So not memorable. Give me back CPB and let’s motor.
Shoot :/ that’s rough.
Chief
a long fall from Gone in 60 Seconds
What did i just watch? 🤦🏻♀️
Sorry coming back to this dumpster fire again. What is the attempt at the idea? Why is there a bunch of Diverse People arguing, interspersed with a bunch of stock image puppets laughing over fries? It’s atrocious in every way but I don’t even get the narrative they were trying to communicate?
Chief
NOT DEFENDING THIS AT ALL, but I do work on an auto client and my best guess is they weren’t going for diversity per se, they were going for a brand relaunch that is more “show the people / show the human side” “let’s be the fun stories car” (like every other car company on earth in the last few years, oh wait, except for the ones who fancy themselves “the Apple of auto”)
It’s literally the exact same spot most automobile ads have... so banal