{ "media_type": "image", "post_content": "The new Mini ad. What the —? \nDid Anomaly UK really do this? The pitch they killed their team for? This?? I’m screaming https://m.youtube.com/watch?v=xHm6ZIvbG14&feature=youtu.be", "post_id": "6014a258bc846f00242c4f3d", "reply_count": 32, "vote_count": 3, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising", "feed_type": "crowd" }
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What’s the problem? This looks beautifully done.

Oh hey dorks!

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lmao

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Are you ready for supers that don't actually pose a question.

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-lEt’S dO aN Ad aBoUt DiveRsItY. -Right. Diversity & inclusivity is important for all brands but it’s not a trend to exploit. What’s the strategy to relaunch Mini? -Diversity. - Ok. Can you explain? What’s that have to do with a car? -Diversity. -Sure, let’s discuss how you plan on changing your org so it works for everyone and in production, as ever, we’ll be insisting on inclusivity. But what’s the strategy to the opportunity Mini has in this market? -Diversity. -Right. Ok. It’s called Mini so....I guess the opposite of that is big? So we can make Diversity about bigness. Big Love? How about that? -Genius. Take our money! -Looking forward to selling more cars with this powerful creative idea.

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Can’t wait to see what they do with the next TVC with such a rich and developed creative platform. The sky is the limit

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Anomaly is a bad agancy. No suprise at all.

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God, I bet they miss Oli. Not sure he’d feel the same 😂

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Every car ad looks the same.

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Anomaly is god tier. Absolutely would ruin my formative in NY all over again for that agency. What a privilege to turn rip videos into ads.

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Looks like they pitched a song-driven spot, and then got a music budget of $200.

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Must be. Looks like it was shot in shoreditch, about 20 mins walk from their own office on my dad’s old camera phone. There’s no strategy or idea.

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So not memorable. Give me back CPB and let’s motor.

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Shoot :/ that’s rough.

a long fall from Gone in 60 Seconds

What did i just watch? 🤦🏻‍♀️

Sorry coming back to this dumpster fire again. What is the attempt at the idea? Why is there a bunch of Diverse People arguing, interspersed with a bunch of stock image puppets laughing over fries? It’s atrocious in every way but I don’t even get the narrative they were trying to communicate?

NOT DEFENDING THIS AT ALL, but I do work on an auto client and my best guess is they weren’t going for diversity per se, they were going for a brand relaunch that is more “show the people / show the human side” “let’s be the fun stories car” (like every other car company on earth in the last few years, oh wait, except for the ones who fancy themselves “the Apple of auto”)

It’s literally the exact same spot most automobile ads have... so banal

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Ahh it is posting but into middle of feed as opposed to top.

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New posts and

Posting from the top side.

Testing for sound!

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new test post

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Not seeing any other posts!

I have a confession to make: I've never felt overwhelmed or over-exerted by my job and very rarely work more than 40 hours a week. Am I the exception or the rule? Some of the posts here make me wonder

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Client said, "...and Mike come on top of me on this" on a call. I think he meant "build on what I'm saying". Not quite the same. Pretty hard not to laugh when other clients snort and look at me.

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I think I've hit the threshold where the number of foursquare checkins I have at airports went from being cool to depressing.

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I’ll really like to have a viable side job but my I can’t see to find the time or energy after a long day of work. Even during the weekends....

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This crushes my soul. The accuracy.

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If you just got promoted after 2 years at a Big 4, would you take an offer at a MBB to restart as an analyst again?

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Solicited by a pan handler with a foreign (Caribbean) accent last night. I support immigration reform but why does the US have to the worlds welfare state?

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Jumping off the question on nonprofit consulting, anyone from the Bridgespan Group on here? I'd love to hear about project work/overall feelings towards the company

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Was asked the same question by 15 students at last job fair.... "What's the most challenging part of the job." 👎 It's like they all have the same script!

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Let’s start the travel year with crazy hotel stories...

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I consider myself a gen xer. I feel that in the past, longevity and loyalty to a company was the trend. Now, i see ppl with resumes and they stay for less than a year in a job and change jobs constantly. The younger generation and are so eager to move up the ladder. I wonder if the move up is too fast and is really justified. Or perhaps the younger generation feels a lot more entitled and are more aggressive. Thoughts?

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