The number one thing I hear platforms hype is "decentralization". What consumer really cares about that as a feature?

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"Decentralization" has been hyped as a term which mean some combination of "more free", "more secure", "more privacy" and "more equitable". Whether that is true is for you to decide, but you can see why people would respond and in turn why marketers would push it. Especially since that set of "mores" can appeal to people on both sides of the political spectrum. In fact ther term being such a rorschach test is probably the exact point of why people use it (since it can appeal to so many people since it means such different things depending on who you are). Of course for people who've been using it for years in a technical context it would seem confusing but such is being a technologists in current year.

Which platforms are you referring to?

I feel the same way. I feel like most customers value simplicity if anything.

There are probably a few startups out there that really, really care.

I feel that can be a plus and a negative, depending on what industry you are in. I'd say for the drug cartels it's a huge win

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