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IHOBullshit — as in, “we’re not changing the menu or doing anything actually newsworthy, but our agency thought up this brilliant strategy to create buzz, and since we already serve 100 breakfast items other than pancakes...”
It’s definitely the International House of OB tampons. Through this surprising and cutting edge brand partnership, OB tampons are launching a line of tampons made of actual, and ultra absorbent IHOP pancakes. The tampons will come in variety of flavors like blueberry, strawberry, banana, chocolate chip, and maple.
Immediately thought of this
^ +1 to @AD1, just came by to say it can only be ‘breakfast'.
Makes sense and I’m sure the research plays it out but imho a loss for the brand and a definite downgrade on acronym.
Who the fuck wants to go to ‘EYE-HOB’ it legit just sounds like IHOP with a stuffy nose. 🤷🏻♀️
What if it is bananas? How flippin’ bananas would that be?
partnering with WcDonald’s?
@ACD1 - Looks like we can blame Droga5 for this one:
https://www.adweek.com/agencies/ihop-brings-on-droga5-as-agency-of-record-ahead-of-its-60th-anniversary/
It’s bacon. Gotta be bacon. Carbs are the devil. Pure bacon fat all day every day
You’re not thinking a big enough pivot. International House of Bricks for sure. Chimneys, patios, walls - the works.
Breakfast
Bros
SAM1, Me too!!
I guess it's Breakfast
This might be genius. OB and iHop for all your pms and period needs!
@SVP1 ...lol you really think they are actually changing their name!? I mean I’m glad this TEMPORARY stunt to promote whatever new menu item they are launching has fooled you. Good on them for doing something that’s actually got people guessing etc. But come on...it’s a stunt. You’re better than this. No wait, I’m sorry, magic is real! Shoot, did I just ruin this. Ugh
International House of Beer is the only thing that would make me consider going there. And probably not even then.
Illuminati Have Overtaken Brand
Booty. Always booty
Bypass?
Surprise! target audience = advertising professionals
KPI = comments on post
Social media it’s the future of advertising