Thinking about Going to a later stage startup, crafting comp package ideas.

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At the second round of interviewing with a later stage startup. Company has solid PE backing (and an majority founder owner). Approaching $100m in rev. Would be coming in at VP level, with about 10 guys more senior than I, but would have my own P&L to grow. Comp base is around my current salary level (Strat SM), with bonus around 25%. All this is not yet in the contract phase, trying to figure out how to broach and structure an equity conversation. I'd take lower base in exchange for incentive based equity, just not sure given the company is a bit later stage how much I can push for at this point given the growth trajectory and product is in place.

Thoughts? Anyone jumped to established startup before that has equity details to share? Ask for a .5-1% off the bat with vesting provision? Base it off of p&l growth over 1,2,3 years? Willing to forgo some on the base for equity, but they have a good balance sheet so they seem rather willing to pay vs. grant.

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