Thinking about starting my own thing within the year. What's a good list of "must haves" before officially getting started?

Start of List:
Clients
A Neon Sign
Free Snacks

likefunnyhelpful
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I know you don’t have an office yet, but a foosball table, so you can tell people you have it. And a dog friendly policy, so you can tell people you have it. And I know you don’t have employees yet, but beer Fridays...so you can tell people you have it.

likefunnyuplifting

• Lazy river with company branded inner tubes
• 3-day weekends
• Happy Hour with craft beer tap/Rosé tap
• Hire a sign flipper in a gorilla suit to drive business to your door
• Banner ad campaign to drive business to your door
• Car wash on the weekends to drive business to your door

likefunny

Damn you didn’t even consider that they need a door to which the business is driven.

likefunny
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very simple logo so we interns can easily get it tattooed on our forehead; in case we want to get hired.

likeuplifting

A Linda. Every office needs at least one (1) Linda.

likefunny

First and foremost, a vision. I'm sure you have one, and that's why you're starting your own thing. But it's important to know and never forget what you believe in and why you started this.

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Right, right. Make sure you’re manifesto is focused on doing things differently. You’re tired of the old ways, it’s time to turn this industry on it’s head!

funnyuplifting

Really beautiful people and Macs.

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Yes. Def

Rent a place where people have offices (like for real private space, with a door) and clients can go if they want. Not just some “collaborative” We Work Call Center crapola. The message conveyed is “we have income” and “we’re here to stay.”

Clients are the most important thing though. Hopefully youre putting ANOTHER ad agency out there because you have the income, not just a “vision” (nothing new there, sorry) and a single-syllable-noun name.

Oh ps, probably dont do it. Sorry to be a killjoy but you may have heard this business kind of sucks for the foreseeable future...

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a section on your website that says "we're not like other agencies"

likefunny

Dudes with beards. Women with huge eyeglasses

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Totes a friendly work from home policy

likefunny

Just started my thing. Let’s unite the clans. Where located? Creative + some strategy. Are you in?

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Holá! Would love to hear more about what you’re starting!
Send a note to Katherine at Criterion Global (tell her Jonathan says hi) - they’re an independent media shop that loves work with new startup agencies. I started my career there and have nothing but positive things to say, particularly for their contributions in the pitch process with Indy creatives. Big media agencies have zero capacity to do cool stuff (trust me, I spent too much time there, and am now in house). Her email is kcartwright@criterionglobal.com 😉

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Also ☝🏼 hire a diverse team(s)

likefunny

Get started putting this collection of words into your own voice, in a way no other agency has previously arranged: Growth, humans, creative, problems, solutions, connections, modern, results, agency, not.

likeuplifting

BBDO, you are totally right. I left off some key ingredients for disruption

Maybe something about joining a conversation, but having your own voice? Its a voice in a conversation? A passion conversation? A passion for disrupt voice conversations? A diverse voice in a disrupt conversation passion that gets results? A love for passion results?

It’ll look better on your wall with a bunch of black and white pictures of your team with allll their god damn dogs.

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Save on salaries: People will work for less if they get a real office - no open plan!

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On my 3rd go at this, all decently successful, and I can tell you that life is what happens while you’re planning for it. Points of difference, new models, grand thought leadership, fucking free office perks for the staff you can’t afford are all cotton candy at startup—in fact, chances are whatever really does wind up working will be something you’ll only find along the way. With that: your best launch profile will include a viable bank account; an active network (clients ideal but don’t forget agencies who love you as a source of start up revenue); someone in the mix who enjoys biz dev; having a relationship with a lawyer and accountant who actually understand advertising; a fondness for white knuckles; and—wait for it—an exit plan. Oddly enough, the last is what most people don’t consider (I’m starting, why care about endings?), but winds up being the strategic key to the whole thing.

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A team of design ninjas

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Unlimited PTO that no one can actually take

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Think about the the things you take for granted now. A good printer/copier/scanner, free IT help, people who will do nearly anything for you. A mail room guy, furniture, a decent office chair, tape and push pins, clean bathroom for clients, a large screen TV to show presentations, a video editor and lastly that person who will hustle up all that work for you.

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I can’t tell if this is a serious post or not but things that are needed are a lawyer, an accountant, a business banker, an insurance agent. .... and Swedish fish if you can afford it after all that

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Couldn’t even afford the rights to this pic after that...

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